Moody, rich, and undeniably chic — “Rum Raisin” nails are dominating this fall’s beauty scene, and they’re more than just a seasonal favorite. This deep mauve-berry hue, with its blend of plum, burgundy, and dusty rose, is popping up across Instagram feeds, editorial spreads, and celebrity manicures.

But this trend isn't just about a color — it signals a larger shift in beauty client expectations: luxury meets individuality. Clients want nails that express personality and complement their overall aesthetic — including makeup, wardrobe, and even lash or brow styling.

Why This Trend Matters to Beauty Professionals

The modern beauty client isn’t just coming in for “nails.” They’re looking for cohesive style curation — a manicure that enhances their smoky fall eyes or complements their soft glam lash set.
“Rum Raisin” offers a versatile canvas: it pairs effortlessly with warm-toned makeup, fall fashion, and the “toasted” makeup trend also making waves this season.

Beauty professionals who understand how to layer services and design around seasonal palettes are winning — and charging premium prices to do it.

How Pristine Beauty Academy Students Can Capitalize

At Pristine Beauty Academy, we equip our students to not just follow trends, but translate them into services that sell.
Whether you specialize in aesthetics, permanent makeup, or lashes — here’s how the “Rum Raisin” trend can power your offerings:

• Aesthetics students can curate full-service appointments that include coordinating skin tones, color analysis, and lip looks that match trending hues.
• Permanent makeup students can recommend PMU lip blush shades or brow tints that play beautifully with moody nail tones.
• Lash artists can create custom lash maps with warm brown fans, plum accents, or ombré effects that sync with a client’s seasonal look.
• Entrepreneurial grads can build bundled promotions — e.g., “Rum Raisin Glam Set” (nails + lashes + brow styling) for fall events, weddings, or photoshoots.

The best part? PBA’s real-world training model ensures students master these skills in a business context — learning not just the technique, but how to market it to high-value clients.

“When you understand color psychology and seasonal trends, you stop selling just services — and start delivering style,”
— PBA Senior Educator

Enroll Now & Be Trend-Ready by Holiday Season

Beauty trends move fast — but our graduates move faster.
With hands-on training, expert instructors, and a curriculum built around what’s hot now, Pristine Beauty Academy puts you at the center of the beauty conversation.

New classes are enrolling now in aesthetics, PMU, lash extensions, and electrolysis/laser.

👉 Be the artist behind this season’s most in-demand looks.